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STORE INTELLIGENCE · JONATHAN BRISKMAN · MAY 2019
Record Number of Dating Apps Surpassed $1 Million Revenue in Q1 2019
More dating apps than ever made over $1 million in revenue in Q1 2019, according to Sensor Tower data. See which were the top grossing dating apps, along with market share and app downloads over time.
A record 18 dating apps generated at least $1 million in user spending in the United States during Q1 2019 across the App Store and Google Play, up from just nine apps in Q1 2016. In this excerpt from our Q1 2019 Data Digest, you’ll find the full ranking of the top grossing dating apps during the quarter, along with their quarter-over-quarter revenue performance. App revenue and download estimates are from Sensor Tower’s Store Intelligence platform.
Top Grossing Dating Apps in the U.S. for Q1 2019
Nine apps exceeded $5 million in gross user spending during the quarter, including IAC Mobile’s Tinder, Match, OkCupid, and Plenty of Fish. Tinder earned more than $120 million in the U.S. during Q1 2019, while Bumble was a distant second with $37 million.
Top Dating Apps in the U.S. by Downloads
IAC Mobile controlled more than 40 percent of the U.S. dating app download market in Q1. The company acquired Hinge in June 2018, which was the No. 6 app in Q1 2019 by U.S. downloads. Hinge had 850,000 installs during the quarter, which was a 2.8x growth from 300,000 in Q2 2018. Bumble passed Plenty of Fish Dating to become the second largest dating app by U.S. downloads in Q1 2019. It had nearly 1.7 million first-time installs during the quarter.
IAC Mobile Market Share for Dating Apps
IAC Mobile’s share of the U.S. dating market fell to 43 percent in Q2 2018, its lowest quarter since 2016. With its acquisition of Hinge, this boosted its share back up to 44 percent in Q1 2019. Among the top 25 U.S. dating apps, Tinder has maintained approximately 20 percent of downloads since 2016. Bumble accounted for 10 percent of downloads in Q1 2019.
Interested in more Q1 2019 insights? Download a free copy of our Q1 2019 Data Digest report here:
Store Intelligence users can see revenue and download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include U.S. downloads for the App Store and Google Play between Jan. 1, 2016 and Mar. 31, 2019. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
