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STORE INTELLIGENCE · CRAIG CHAPPLE · NOVEMBER 2019

Dragon Ball Z: Dokkan Battle Hits $2 Billion in Lifetime Revenue

Dragon Ball Z: Dokkan Battle hits $2 billion player spending milestone 19 months after hitting its first $1 billion, Sensor Tower data shows.

Dragon Ball Z Dokkan Battle Revenue

Dragon Ball Z: Dokkan Battle from Bandai Namco has powered past $2 billion in lifetime gross revenue, according to Sensor Tower Store Intelligence estimates.

Launched in 2015, the title had its two best months ever in 2019. It amassed a record $109 million in gross revenue during February before later pulling in $75 million in July.

Sensor Tower’s Official Annotations show that February’s revenue spike was largely due to the theatrical release of Dragon Ball Super: Broly in the United States, which launched alongside a worldwide in-game event based on the film. July’s surge, meanwhile, coincided with a special fourth anniversary in-game event.

Since its launch in 2015, Dragon Ball Z: Dokkan Battle has pulled in record revenue each consecutive year, peaking at $620 million in 2018. User spending has hit $566 million so far in 2019.

Dragon Ball Z: Dokkan Battle gross revenue by quarter from Q1 2016 to Q3 2019

The title reached its first $1 billion in April 2018, three years after launch. It took half as much time to generate its second $1 billion, hitting the $2 billion milestone 19 months later.

Japanese users are by far the biggest spenders in Dragon Ball Z: Dokkan Battle, accounting for $1.2 billion, or 58 percent of total lifetime revenue. The U.S. was the No. 2 grossing country, generating $452 million, or 22 percent, while France rounded out the top three with $112 million, or 6 percent.

The App Store generated the most revenue, making up just over $1 billion, or 51 percent of user spending. Google Play users spent $982 million, or 49 percent of the total.

Japan was also top for downloads, racking up 10 million, or close to 18 percent of the total 57 million lifetime installs. The U.S. followed in second with 9 million downloads, or 16 percent, while Brazil generated the third most installs with 8 million downloads, or 15 percent of all installs.

Google Play amassed the most installs, picking up nearly 44 million downloads, or 76 percent of the total. The App Store accounted for 13.5 million installs, or 24 percent.

Average revenue per download for Dragon Ball Z: Dokkan Battle currently stands at approximately $35.

Dragon Ball Z: Dokkan Battle’s longevity and consistent growth can be credited, at least in part, to the numerous successful in-game events that often lead to revenue spikes, such as the aforementioned movie tie-in and the fourth anniversary celebration.

The Dragon Ball Z IP has also proven popular on mobile via another game: Dragon Ball Legends. Released in May 2018, that title has racked up $301 million in gross revenue to date, although so far it has only outgrossed Dragon Ball Z: Dokkan Battle in one month.


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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: November 2019

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