After launching to appropriately grand fanfare in June 2018, MZ's Final Fantasy XV: A New Empire—the strategy focused mobile spinoff of Square Enix's latest fantasy RPG epic—hasn't exactly been under a constant spotlight. However, as Sensor Tower Store Intelligence data reveals, the title has been stealthily amassing a fortune over the past 13 months totaling more than $380 million in worldwide player spending across the App Store and Google Play.
Sensor Tower estimates that more than 45 million players have installed Final Fantasy XV: A New Empire to date, with the single largest portion of those in the United States, accounting for 32 percent of first-time downloads.
Players in the U.S. have been responsible for about 41 percent of spending in the game so far, totaling more than $138 million, but the significantly smaller Japanese player base (about 5 percent of installs) has them beat on per-install monetization, accounting for 30 percent—$116 million—of the title's revenue.
In terms of average revenue per install, that breaks down to about $10 for the U.S. but nearly $60 for Japan—which isn't surprising given that the country's mobile gamers are known for being the world's biggest spenders on the hobby.
Gross Final Fantasy XV: A New Empire revenue was off about 14 percent quarter-over-quarter in Q2, but nevertheless totaled nearly $100 million worldwide from both stores combined.