Rumors of Fortnite's impending demise have been been greatly exaggerated—at least on mobile. While the battle royale title from Epic Games did see its revenue slip in January following an all-time high in December, the decline was short-lived and Sensor Tower Store Intelligence data confirms that player spending in February grew 17 percent month-over-month to an estimated $44.3 million worldwide on iOS.
This figure reflects just one day of Fortnite's eighth content season, which launched on February 28. Still, that single date brought in nearly $2.8 million of player spending—180 percent higher than the previous Thursday—and the arrival of the game's new Battle Pass is having a sustained positive effect on revenue into early March.
While Season 8's launch had a profound effect on spending in the game, it was actually February 1 and 2 that saw the most in-app purchasing by players for the month at $3.6 and $3.1 million, respectively. Not surprisingly, these were the day before and day of Fortnite's largest in-game event to date, a live performance by EDM artist Marshmello, which drew a crowd of 10.7 million players and featured tie-in cosmetic items for sale in the game's store.
In the first four days of March, Fortnite's iOS incarnation has grossed $7.3 million, or two-thirds of its entire revenue for its release month of March 2018. We will have more analysis of Fortnite's performance on mobile as its one-year launch anniversary nears.