Earlier this week, Epic Games threw open the gates to its previously invite-only mobile version of Fortnite, allowing all iOS users to not only download, but actually play the game—and, most importantly, start spending money in its item shop. Sensor Tower Store Intelligence data shows that lifting the invite requirement resulted in a 197 percent, or approximately three times increase in player expenditure on Monday, April 2, versus the $620,000 average across all previous days, totaling more than $1.8 million for the day.
Meanwhile, total worldwide mobile revenue for Fortnite has surpassed $15 million gross, with about $10.5 million paid to Epic Games, in just 20 days since the game began monetizing on March 15. Global installs of the game have topped 11 million since launch.
The chart below illustrates the dramatic increase in revenue seen by Fortnite once the game was opened to all players. This was preceded by a significant, yet smaller, increase in revenue caused by the launch of a special, limited-time "Starter Pack" IAP which offered players discounted in-game currency and a free character skin.
This growth isn't unexpected given the sudden increase in active players, but, as the chart shows, daily revenue was already increasing substantially prior to the influx. As the game remains No. 1 in more than 20 regions for iPhone downloads, we should expect to see revenue continue to climb as the player base grows.
The game continues to occupy a place in the top 10 grossing on iPhone in 23 countries as of this writing. This includes the U.S., where it has been consistently out-earning the likes of top money-making mobile games including Candy Crush Saga and Clash of Clans.
Of course, the question on everyone's minds isn't how much Fortnite can earn, but how much more is it poised to make when it eventually arrives on Google Play. If its performance on the App Store to date is any indication, we can easily see the game grossing $3 million or more per day once the Android user base grows to a comparable size in relation to iOS—and that's potentially just the beginning for what started as a surprise release and it already one of the most successful mobile game launches ever.
Sensor Tower's platform is an enterprise-level offering. Interested in learning more?
Written by: Randy Nelson, Head of Mobile Insights
Date: April 2018