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Sensor Tower · Abraham Yousef · November 2024
Harris Campaign Invests Heavily in Digital Advertising
Per Sensor Tower data, campaign spending by the presidential candidates is an expensive endeavor, as Harris for President was the 12th largest US advertiser in Oct’24, while the Donald J. Trump for President campaign ranked 190th overall, which suggests the latter may have allocated a higher percentage of its campaign spend to traditional forms of media such as print, radio or linear TV.
Key Takeaways:
As election day neared, presidential campaign US ad spend soared. While this is no surprise, ST data indicates that the Harris and Trump campaigns increased ad spend 70% and 60%, respectively, since Aug’24, which was the first full month with Kamala Harris in the race. Over the past three months, the Harris for President campaign has dominated in US digital ad spend, accounting for ~85% of spend across both campaigns, buoyed by the success of vast fundraising efforts
On an absolute basis, ST data shows that the Harris campaign outspent the Trump campaign by a magnitude of 570% on digital advertising in the US since its inception
US ad spend targeted to the battleground states has skyrocketed in the past month, up 360% and 50% for the Trump and Harris presidential campaigns, respectively, since Aug’24
In Oct’24, the Trump campaign allocated 70% of its advertising on Meta Platforms towards swing states vs 53% for the Harris campaign
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