Harry Potter: Hogwarts Mystery Casts Up $300 Million Player Spending in Three Years

Harry Potter: Hogwarts Mystery from Jam City has reached $300 million in player spending three years after its launch, Sensor Tower Store Intelligence data shows.

The title was officially released on April 25, 2018, and within its first week it had accumulated more than $12 million and 13 million downloads worldwide across the App Store and Google Play. The game took nine months to reach its first $100 million, a further 16 months to cross the $200 million milestone in May 2020, and just over 11 months after that to hit the $300 million mark.

Top of the Class

Harry Potter: Hogwarts Mystery’s best year for player spending came in 2018, when it generated approximately $96 million, thanks to a strong launch quarter in which it accumulated approximately $46.7 million. While revenue dipped in 2019 to about $74 million, player spending surged by 28 percent year-over-year in 2020 to approximately $95 million amid the COVID-19 pandemic and lockdowns. Over the last year from April 26, 2020 to April 25, 2021, Harry Potter: Hogwarts Mystery has ranked as the No. 1 title worldwide by player spending in the Simulation Adventure subgenre with close to $105 million. It ranks above Animal Crossing: Pocket Camp by Nintendo at No. 2 with $77.5 million, and Disney Magic Kingdoms by Gameloft at No. 3 with $32 million.

Harry Potter: Hogwarts Mystery isn’t the only title to tap the wildly popular IP on mobile. In September 2020, Zynga released Classic Match-3 title Harry Potter: Puzzles & Spells, while in 2019, Niantic, in collaboration with Warner Bros., launched Geolocation AR game Harry Potter: Wizards Unite. Over the last six months, Harry Potter: Hogwarts Mystery has ranked as the No. 2 revenue-generating mobile game harnessing the licence, generating approximately $53 million.

The United States has been the most lucrative country for Harry Potter: Hogwarts Mystery, picking up more than $156 million in lifetime player spending, or 52 percent of the total. Germany ranks No. 2 with 8.4 percent of global revenue, while the United Kingdom ranks No. 3 with 7.8 percent. The App Store accounts for the majority of player spending, accounting for 52.6 percent, while Google Play makes up 47.4 percent of revenue.

When it comes to downloads, the title has picked up close to 82 million worldwide to date. The U.S. once again ranks No. 1, generating more than 16 million installs to date, or about 20 percent of all downloads. Brazil ranks No. 2 with 7.6 percent of installs, while France ranks No. 3. Google Play accounts for the majority of downloads, racking up about 58 percent of all installs, while the App Store makes up 42.3 percent.

No Mystery

Harry Potter: Hogwarts Mystery continues to be a success for Jam City and the surge in revenue it saw in 2020 amid the global lockdowns has continued into 2021. It’s an example of the longevity of mobile games supported by regular new content, with March 2021 the title’s fifth best month ever for player spending, nearly three years after it first launched. It’s also further proof of the power of IP in attracting a large, engaged mobile audience that is also willing to spend.