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STORE INTELLIGENCE · CRAIG CHAPPLE · OCTOBER 2019

Harry Potter: Hogwarts Mystery Magics up $150 Million in Lifetime Revenue

Harry Potter: Hogwarts Mystery is the best-performing game for developer Jam City based on player spending since it launched in April 2018, Sensor Tower data shows.

Harry Potter Hogwarts Mystery screenshot

Harry Potter: Hogwarts Mystery from Jam City has conjured up $153.5 million in lifetime gross revenue since its release in April 2018, according to Sensor Tower Store Intelligence estimates.

The majority of sales comes from iOS users, who have spent a combined $83.3 million in the game, or 54 percent of the total gross. Google Play users have paid out $70.2 million, or 46 percent.

Players in the United States count for almost half of all sales, spending $75.9 million in the game, or 49 percent. Germany ranked second for gross revenue, generating $13.4 million, or 8.7 percent, while Great Britain accounted for $12.3 million, or 8 percent.

Since its release in April 2018, the game has proven to be the highest gross revenue generator by in-app spending for developer Jam City. In that time, Cookie Jam was the publisher's second highest grossing game, generating nearly $108 million, while Panda Pop brought in an estimated $66 million. Bingo Pop and Disney Emoji Blitz, which have generated $43.6 million and $40.7 million since April 2018, were added to Jam City's portfolio in the latter half of last year.

Harry Potter: Hogwarts Mystery lifetime revenue compared to Jam City's other mobile games since 2018

Total worldwide downloads for Harry Potter: Hogwarts across both the App Store and Google Play have passed an estimated 54.6 million since launch. Android took the biggest share of downloads, responsible for 29.3 million downloads, or 53.7 percent. The App Store meanwhile generated 25.3 million unique installs, or 46.3 percent.

The game generated most of its downloads in the U.S., where it picked up 11.75 million downloads, or 21.5 percent. Brazil followed with the second most downloads, accounting for 3.65 million, or 6.7 percent, with France taking the third most with 3.4 million unique installs, or 6.2 percent.

All-time gross revenue per download for Harry Potter: Hogwarts Mystery currently stands at an estimated $2.80.


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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: October 2019