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Harry Potter: Wizards Unite On Track for $10 Million First Month Following $1 Million Launch Weekend

Niantic's location-based Harry Potter title was installed by nearly three million players over its launch weekend, according to Sensor Tower data.

Harry Potter: Wizards Unite

Harry Potter: Wizards Unite generated an estimated $1.1 million in player spending over its first weekend of availability and was installed by nearly three million new players, Sensor Tower Store Intelligence data shows.

Based on its performance over the period of June 20 through June 23, and its impending launch in Japan and South Korea, the two largest markets where it remains unavailable, we project that Harry Potter: Wizards Unite stands to gross more than $10 million in its first 30 days. Niantic's previous release, the smash hit Pokémon GO, generated more than $28 million in player spending during its first four days post-launch on 24 million installs in the United States, Australia, and New Zealand alone. It went on to gross $206 million and see close to 173 million downloads in its first month.

Harry Potter: Hogwarts Mystery from Jam City took in nearly $7 million from players over its first four days of availability in the same countries where Wizards Unite is available, or about seven times more than Niantic's title. Jam City's game saw its new installs nearly double in the four days following the launch of Wizards Unite, likely due to users mistaking it for Niantic's new release in search results.

The U.S. led player spending in Harry Potter: Wizards Unite over the weekend with about 88 percent of revenue generated by the title. Great Britain, its second largest market since launch, represented about 8 percent of spending.

Harry Potter: Wizards Unite is currently the No. 1 iPhone app by downloads in 28 countries, including the U.S. It has yet to reach the top 10 for iPhone revenue in any market (it's currently No. 28 in the U.S.). It ranks in the top 100 for revenue in 29 countries. Pokémon GO reached No. 1 on the U.S. App Store's top grossing chart for iPhone on its second day of release and remained there for 74 consecutive days.

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: July 2019