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STORE INTELLIGENCE · RANDY NELSON · JULY 2019
Harry Potter: Wizards Unite First Week Conjures Up 6.5 Million Downloads, $3 Million in Spending
Niantic's Harry Potter AR game was installed by 6.5 million players during its first week, according to Sensor Tower data.
It's been seven days since Niantic's latest location-based AR game, Harry Potter: Wizards Unite, launched in the United States and United Kingdom before rolling out in every major market save for Japan. In that time, Sensor Tower Store Intelligence data shows the game has been installed by more than 6.5 million first-time players who have spent a total of approximately $3 million in the title.
So far, the U.S. is far and away the game's most engaged market, constituting 72 percent of spending in the title, for a total of close to $2.2 million, and 33 percent or more than 2.1 million of its downloads. Great Britain is a distant second in terms of both downloads and revenue, accounting for 8 percent of installs (520,000) and 6 percent of spending ($180,000).
The title topped out at No. 1 for iPhone downloads in 31 countries and is currently ranked there in seven. It's currently ranked No. 3 in Great Britain and No. 7 in the U.S. In terms of revenue, Wizards Unite has only been able to crack the top five in one market, Finland, while it has dropped out of the top 50 in the U.S. and Great Britain, where it is now ranked No. 56 and No. 54, respectively.
To put the title's performance into perspective, Niantic's previous release, 2016's Pokémon GO, was downloaded 38.5 million times and grossed $58 million in its first week across just five markets, which included the U.S. and Great Britain. Players spent an average of $1.50 per download in the game during that period, compared to Wizards Unite which has averaged about $0.50 per download in its first week.
Wizards Unite remains on track to generate $10 million in player spending during its first month, based on our projections.
As with any game, especially those such as Wizards Unite that are built around live operations, there remains much Niantic can do to hone its elements and improve player monetization over time. The publisher is also launching the first in what will likely be a series of live events for Wizards Unite in August, which will no doubt help drive awareness of the game. We will continue to track the title's performance over the coming weeks and months.
