Hearthstone Mobile Revenue Tops $660 Million Since Launch

Blizzard's card battler Hearthstone has grossed more than $660 million on mobile since releasing in 2014, according to Sensor Tower Store Intelligence data.

Mobile players of Blizzard's classic card battler Hearthstone have spent the equivalent value of 440 million card packs since the game launched in 2014, Sensor Tower Store Intelligence data reveals. That adds up to more than $660 million laid down for virtual goods in the title to date, excluding Android in China, with approximately $44 million of that grossed last quarter.

Speaking of China, players there have spent the most in the game at an estimated $161 million so far on iOS alone. The United States is a relatively close second with its players expending about $144 million in the title. South Korea was a distant third at about $64 million spent. Approximately 62 percent of this spending (again, excluding China's Android devices) has come from players on iOS.

All told, mobile Hearthstone players have spent an average of $400,000 per day in the game since April 2014.

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Written by: Randy Nelson, Head of Mobile Insights

Date: November 2018

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