State of AI Apps Report 2025 is Live!
Raise your hand if you’ve ever stared at your App Store keyword list thinking, “There has to be a better way…” ✋ Yeah, we’ve all been there. Coming up with new, relevant keywords can feel like tossing darts blindfolded. Enter Keyword Suggestions — your new best friend for App Store Optimization (ASO).
It’s basically like having a super-smart brainstorming buddy who knows which words actually help your app get discovered.
Every app has a handful of keywords it’s already ranking for — these are called Seed Keywords. They’re like the secret sauce of your current visibility. Keyword Suggestions uses these seeds to sprout new ideas.
Want to keep it simple? Stick with single keywords. Want to get fancy? Toggle to Phrases and find short multi-word combos that might just capture untapped searches.
Pro tip: Think of Seed Keywords as the roots of a tree. The stronger they are, the bigger your branch of new ideas will grow. 🌱
Not all keywords are worth your time. Here’s how to spot the real winners:
Traffic – How many people are searching for it. More searches = more eyeballs.
Difficulty – How hard it is to reach the Top 10. Low difficulty = easy win, high difficulty = more competition but more reward.
Number of apps – Who else is competing? Less crowded = easier to shine.
Rank – Where you currently sit. Closer to #1 = better.
Remember: relevance always comes first. Even the hottest keyword in the world won’t help if it doesn’t match your app.
Keyword Suggestions isn’t just a “click and hope” tool. Flip on Advanced Settings and you can:
Adjust Filter Strength – High = suggestions closely tied to your Seed Keywords. Low = cast a wider net for new ideas.
Set Keyword Weight – Make your most important Seed Keywords matter more in the mix.
Play around with these sliders and watch your keyword garden bloom. 🌸
Want to go full ASO ninja? Pair Keyword Suggestions with our other powerful ASO tools:
Keyword Research – Predict how likely your app is to crack the top rankings for a keyword.
Keyword Spy – Peek at competitor keywords and find gaps to exploit.
Keyword Downloads – See which terms are driving downloads for your rivals and discover untapped opportunities.
ASO is not a “set it and forget it” game. Search trends, competitor moves, and user behavior change constantly. Keep generating ideas, testing them, and refining your strategy. Even low-traffic keywords can surprise you — track them, and the data will start flowing.
The takeaway: Stop guessing, start growing. Keyword Suggestions helps you find new, relevant keywords without the headache. Pair it with metric smarts and a little competitor spying, and you’ll have a steady stream of ideas to help your app get discovered. 🚀
To try out the Keyword Suggestions module or any of our other ASO modules, you can check out our free trial.
What is your favorite way to find new relevant keywords for your app?