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APP INTELLIGENCE · RANDY NELSON · SEPTEMBER 2016

Video: How Kabam Took Marvel to No. 1 in China

In this Mobile Insights Hub video, Kabam's Kimberly Pointer and Jason Zhu detail how they successfully self-published Marvel: Contest of Champions in China.

Mobile Insights Hub 2 Kabam Marvel Contest of Champions Marketing Panel Video

We recently wrapped up another successful Mobile Insights Hub, Sensor Tower's event series that brings top mobile marketers together to discuss the latest trends in this exciting and ever-evolving space.

In case you missed it, our first event featured an expert panel including speakers from Uber, Reddit, Zynga, and SEGA (the video is available in its entirety here). Our most recent event was hosted with our partners at Kabam, who detailed the strategy behind their successful self-publishing of Marvel: Contest of Champions in China and discussed the challenges inherent in tackling this emerging market.

Here are a few highlights from the event, as well as full video coverage for you to watch on-demand.

Memorable quotes from Kabam's presentation:

"In the Chinese market, it's all about relationships." —Jason Zhu, Head of Traffic

"Didi's acquisition of Uber China is a perfect example of how complex the Chinese market can be." —Zhu

"The opportunity in APAC is massive. The biggest developers in the world are trying to figure out how to scale in APAC, which can attribute to almost half of global revenue." —Kimberly Pointer, Senior Director of Marketing

Key takeaways include: China as a market is largely untapped; There is no clear blueprint for how to win in China; Don't go it alone—leverage partners in China (think: Baidu, NetEase, Tencent, etc.).

Don't miss the next Mobile Insights Hub in San Francisco. We haven't announced the details of our next event yet, but sign up here to be the first to know and secure a spot. These events sell out fast. Previous attendees include mobile leaders from Supercell, Disney, Google, Square, Lyft, and more.

RSVP for Sensor Tower's Next Mobile Insights Hub Event

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: September 2016

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