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STORE INTELLIGENCE · KATIE WILLIAMS · OCTOBER 2019

Mario Kart Tour Has a Rocket Start With 123.9 Million Downloads in Its First Month

Nintendo’s latest mobile game becomes second most-downloaded game ever in its first month, Sensor Tower Store Intelligence data shows.

Mario Kart Tour Has a Rocket Start With 123.9 Million Downloads in Its First Month

Mario Kart Tour, powerhouse developer Nintendo’s latest mobile game, has had the second-biggest launch month in history in terms of downloads. According to Sensor Tower Store Intelligence data, the blockbuster racing game has amassed an estimated 123.9 million unique downloads across both the App Store and Google Play, generating $37.4 million in player spending since its worldwide release on September 25.

Nintendo Mobile Games: First Month Downloads, App Store and Google Play

The racing app is Nintendo’s most successful mobile game launch by downloads so far, eclipsing Super Mario Run’s 21.8 million downloads more than five times over. In terms of revenue, Mario Kart Tour comes in at second place, losing out only to the $67.6 million grossed during Fire Emblem Heroes’ launch month. Mario Kart Tour is faring less well in terms of revenue per download, with an average of $0.26 spent per player — a slight improvement over Dr. Mario World’s $0.19 per player, while Dragalia Lost’s impressive $16.50 per player in its first month has yet to be beat.

While Pokémon GO is the undisputed champion when it comes to mobile launches, Mario Kart Tour is still performing impressively, with its 123.9 million global downloads equaling 76 percent of Pokémon GO’s 163 million downloads in its first 30 days. However, it’s worth noting that Pokémon GO was initially limited to just the United States, Australia, and New Zealand — much different from Mario Kart Tour’s complete global launch. Keep an eye on the Sensor Tower blog, as we’ll continue to monitor Mario Kart Tour’s progress over the coming months.


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Katie Williams

Written by: Katie Williams, Mobile Insights Strategist

Date: October 2019

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