Twitter rebranded to X earlier this week and saw mixed reactions from its users with some notably voicing dissatisfaction with the abandonment of the classic blue bird logo. Per ST’s proprietary mobile device panel, average user time spent and sessions on X fell 5% and 2% DoD following the rebranding (July 25)
According to a new Sensor Tower feature within Store Intelligence (Downloads by Source), e-commerce app Temu saw a 41% MoM spike in US paid downloads in Feb’23, the same month the company ran its popular “Shop Like a Billionaire” Super Bowl LVII campaign
Pathmatics by ST data shows a 23% MoM increase in US ad spend for Temu in Feb’23 on all measured digital channels as the company aggressively ramped up its user acquisition efforts around the campaign
Since Feb’23, Temu’s paid downloads have remained volatile, ending Jun’23 down ~30% MoM. Despite a pullback in paid downloads, paid sources still made up a material portion of the app’s US downloads (24%) compared to other legacy shopping apps such as Target (9%), Amazon (7%), and Walmart (5%), which don’t rely as much on paid sources due to both scale and saturation for these app in the US
For more information, request the full report from email@example.com.