MMM: Ticketmaster's App Installs Jumped 22% Due to Taylor Swift

Key Takeaways:

• Consumers flocked to Ticketmaster during the week of November 14th to secure tickets to Taylor Swift’s Eras Tour (more specifically on November 15th for the presale)

  • Per Sensor Tower estimates, worldwide installs of the Ticketmaster app jumped 22% WoW for the week of November 14 while US installs were up 47%

  • Since 2021, US installs of the Ticketmaster app have made up ~73% of the total while the UK, Canada, Australia, and Germany made up 9%, 6%, 2%, and 1%, respectively

• Anonymous, group-centric social media app Gas has erupted in popularity since its release in August

  • Gas is currently only available on iOS with the app shooting to the top of the US app store charts for more than three weeks (October 17 to November 11)

  • Per Sensor Tower estimates, Gas has been installed 7.3mn times worldwide since launch with ~50% of those installs coming from Oct’22 alone. Nearly 96% of installs have come from the US while 4% are from Canada

  • Gas has also proven quite successful at turning these installs into active users with the app posting more than 4.6mn MAUs as of Nov’22 (up 108% MoM) per Sensor Tower data

• Gas also offers a few in-app purchase options such as God Mode (a feature that displays hints to users revealing the identity of those voting in polls) and Reveal Poll (which reveals the identity of those behind the poll)

  • Since launch Gas has generated more than $6mn in in-app purchase revenue with nearly half of that coming from Nov’22 alone

For more information, request the full report from reports@sensortower.com.