State of AI Apps Report 2025 is Live!
Key Takeaways:
Higher expenses associated with developer exchange fees and personnel costs drove worse-than-expected 1Q23 losses for Roblox, though topline growth remained strong and exceeded estimates. User growth and engagement trends were robust; reported DAU growth of 22% was inline with ST DAUs of 23%
Duolingo’s 1Q23 earnings beat was propelled by increases in bookings (+37% YoY vs ST IAP revenue +45%), paid subs (+63% YoY vs ST DAUs +53%), MAUs (+48% YoY vs ST MAUs +42%), with the company noting it saw strength in converting users into paid subs as user stickiness increases
ST Power User data - which directly measures stickiness and loyalty - shows a continued uptick in the percent of Duolingo users opening the app +15 days/month
Airbnb’s 2Q23 guidance was tempered by tough comparisons, even though pricing is up 30% higher than pre-COVID, and expects bookings growth to be lower than its 12-16% sales growth forecast; ST installs of Airbnb increased 27% YoY in 1Q23, inline with reported nights & experiences booked and revenue (both +19% YoY). Please see “Jetsetting Continues in 2023, Though Pace Slows“ for more details
For more information, request the full report from reports@sensortower.com.