A record-setting trajectory

As we kick off the new year, we are spotlighting that “MONOPOLY GO!” surpassed $6 billion in lifetime in-app purchase (IAP) revenue in 2025, according to Sensor Tower estimates, becoming once again the fastest mobile game in history to reach this level. 

No other title has reached the $6 billion lifetime IAP milestone this quickly. The game's trajectory marks a defining moment for the category, establishing “MONOPOLY GO!” as a transformative release that pushed its genre forward, elevated the MONOPOLY franchise globally, and accelerated Scopely’s rise into the industry’s upper tier. The speed of its rise is unprecedented—even among the most successful games ever released. The game’s days-to-$6 billion curve sits well ahead of legacy top-grossers such as “Monster Strike,” “Honor of Kings,” “Royal Match,” and “Clash of Clans.” According to Scopely, the game continues to generate approx. $200 million per month, underscoring the sustained, global momentum behind the title.

Days to $6B all-time worldwide IAP revenue (according to Sensor Tower estimates)

With this milestone, “MONOPOLY GO!” rises to #14 on the all-time global mobile revenue leaderboard. At the top of the list sit more than a decade old, long-running giants “Honor of Kings” (#1) (launched ten years ago) and “Candy Crush Saga” (#2) (launched thirteen years ago). “MONOPOLY GO!” is easily the youngest game in this top 15 ranking, with the second-youngest game being “Royal Match,” which launched in 2021, two years before “MONOPOLY GO!.” “MONOPOLY GO!” also joins “Pokémon GO,” another Scopely title in the top-15 list, which is celebrating its ten year anniversary this year. 

Top games by all-time worldwide revenue

Industry impact and rankings

Despite having launched just two years ago, “MONOPOLY GO!” is the game to beat on nearly every field it competes:

• #1 mobile game by 2024 in-app purchase revenue

• #1 casual game by worldwide revenue from its release in April 2023 to present day

• #1 mobile IP by revenue for the MONOPOLY IP, driven by “MONOPOLY GO!”

• #1 tabletop-themed game by 2025 worldwide in-app purchase revenue

And it’s not just games — “MONOPOLY GO!” is also one of the top-10 overall apps by worldwide in-app purchase revenue ahead of Disney+, Tinder, and HBO Max, among many other beloved applications.

  How “MONOPOLY GO!” broke out

Several factors fueled the game’s category-defining performance:

1. Intuitive and Engaging Game Design

The title blends approachable mechanics, fast reward loops, and visually rich board progression—creating an experience with appeal that extends far beyond traditional casual audiences.

2. Social and Community Flywheels

Real-time multiplayer events, friend interactions, gifting, and trading systems all helped the game generate virality and sustained player-to-player engagement.

3. Event-Driven Live Operations at Scale

Scopely’s content cadence, limited-time competitions, and high-value event layering created consistent reasons to return. 

4. Strong IP Coupled with Strong Expertise 

“MONOPOLY GO!” uses a globally recognized IP as a foundation rather than a constraint – retaining the brand’s charm while supporting deeply modern mobile design. For over a decade, Scopely has built, some may say, unmatched development expertise in creating mobile game experiences based on beloved IP with games like “MARVEL Strike Force,” “Star Trek Fleet Command,” and “YAHTZEE With Buddies,” culminating in the ultra-hit that is “MONOPOLY GO!.”

5. Broad Demographic Reach

The game’s casual-leaning aesthetic and frictionless onboarding appealed, and continues to appeal, to large segments of players around the globe of all ages and interests.

6. Culturalization, Not Just Localization  

“MONOPOLY GO!” became a global phenomenon by leveraging a universally beloved IP and executing a meticulous localization and culturalization strategy. Scopely gamemakers  went beyond simply translating the game and worked to infuse the experience with culturally relevant ideas that resonate with local players. This included adapting creative assets to feel like "their local game" for different regions.

A defining moment for Scopely

Crossing $6 billion in IAP faster than any title before it, “MONOPOLY GO!” has cemented itself as one of the most impactful launches of the mobile era. It reshaped its genre, elevated its IP to the top of the global mobile charts, and propelled Scopely to the highest tier of publishers worldwide.

*Sensor Tower Intelligence reports on iOS and Google Play in-app purchase (IAP) estimates, and does not include advertising, direct-to-consumer, and other revenue sources.