Pinterest & LinkedIn Ad Intelligence Now Available

In today's rapidly evolving digital marketing landscape, staying ahead of the competition is not just a choice—it's a necessity. Brands are expected to invest nearly $6.3 billion in Pinterest and LinkedIn advertising in the U.S. this year alone.

This massive investment highlights the growing importance of these platforms for reaching and engaging target audiences. To empower digital marketers and help them gain a competitive edge, we are thrilled to announce that Pinterest and LinkedIn ad intelligence is now live in Pathmatics by Sensor Tower!

This revolutionary addition to our platform opens up unprecedented opportunities for digital marketers to gain insights into their competitors' strategies, optimize media spend, identify winning creatives, and stay updated on product launches.

Why You're Going to Love It:

Benchmark Your Competition

Pinterest has solidified its position as a powerful platform for marketers, especially when targeting Millennial and Gen Z audiences. It resides deep in the retail purchase funnel, making it an ideal channel for product-focused campaigns. With Pinterest ad intelligence on Pathmatics, you can gain a comprehensive view of how your competitors are targeting your Pinterest audience. Understanding your competition's strategies is the first step towards outperforming them.

Optimize Your Media Spend

LinkedIn, on the other hand, is a hub for professionals, particularly those aged 25-34. It offers a unique opportunity to reach a high-value, career-oriented audience. By leveraging LinkedIn ad intelligence in Pathmatics, you can uncover how top brands like Amazon allocate their social budgets. For instance, in June 2023, Amazon dedicated 9% of its social budget to LinkedIn. This insight allows you to make informed decisions on media allocation and maximize ROI.

Know Which Creatives Are Winning

Effective ad creatives are the lifeblood of successful campaigns. Pathmatics now provides the ability to see which ad types and pins resonate with consumers. For LinkedIn, this includes the new 'Document' ad type, which has seen a threefold increase in usage since the start of the summer. By analyzing winning creatives, you can refine your own ad strategies and enhance audience engagement.

Be the First to Know When Products Launch

The 'Shopping' category is the largest spender on Pinterest, accounting for more than 40% of all ad spend. Major players like Target and Shein dominate this category. With Pinterest ad intelligence on Pathmatics, you can stay ahead of the curve by receiving alerts when new products, markets, and creatives launch for these big spenders. Being the first to know about market developments can give you a significant competitive advantage.

Get a Holistic View of the Advertising Landscape

With Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter) insights already available in Pathmatics by Sensor Tower, the addition of Pinterest and LinkedIn ad intelligence provides a holistic view of the advertising landscape on the world’s leading social media channels.

For example, here you can easily see the device breakdown for IBM including daily spend and daily impressions for social media channels ranging from LinkedIn, Pinterest, Snapchat, ,Twitter and more. In addition, you're able to see the percentage of spend by the various creative types. This information is crucial to understand where your competitors are investing and help you build your digital strategies for the future. 

"Pinterest and LinkedIn have emerged as powerful platforms for marketers targeting millennial and Gen Z audiences: Pinterest with its unique position deep in the retail purchase funnel for its users, while LinkedIn’s engagement is driven by a high-value professional audience that marketers covet. As the world increasingly shifts to digital, it’s imperative that brands quickly understand the ad strategies of their competitors, particularly on mobile-first platforms like Pinterest and LinkedIn. Today’s release gives our customers an unprecedented view into not only how much brands are spending on these channels, but when and how."

Greg Rosen, Chief Product Officer at Sensor Tower

Pinterest and LinkedIn: A Closer Look

Pinterest and LinkedIn each boast hundreds of millions of daily users, making them influential players in the social media landscape. 

Let's take a deeper dive into why these platforms matter for marketers:

Pinterest:

• Popular among women aged 18-44.

• Expected to generate $2.3 billion in advertising revenue in the U.S. in 2023.

• Anticipated annual growth of 10% in 2024 and 2025.

• Dominated by the 'Shopping' advertiser category, representing over 40% of all ad spend.

• Key players like Amazon and Target account for a significant portion of Pinterest advertising.

LinkedIn:

• Preferred by professionals aged 25-34.

• Expected to bring in $4 billion in advertising dollars in the U.S. in 2023.

• Anticipated annual growth of 15% and 12% in 2024 and 2025, respectively.

• Top advertiser categories include Software, Jobs & Education, Financial Services, and Business & Industrials.

• Leading brands like IBM, Amazon, and Intel play a substantial role in the software category.

The addition of Pinterest and LinkedIn ad intelligence to the Pathmatics by Sensor Tower platform is a game-changer for digital marketers. It provides a unique opportunity to benchmark competition, optimize media spend, identify winning creatives, and stay informed about product launches on these vital social media channels. With data-driven insights at your fingertips, you can make informed decisions and craft campaigns that resonate with your target audience.

As brands continue to invest heavily in Pinterest and LinkedIn advertising, staying ahead of the curve has never been more critical. Embrace the power of ad intelligence on Pathmatics and unlock the full potential of your digital marketing campaigns on Pinterest and LinkedIn.