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STORE INTELLIGENCE · RANDY NELSON · FEBRUARY 2019

Pokémon GO Revenue Last Month was 84% Higher Than January 2018, Exceeding $68 Million

Pokémon GO global gross revenue for January 2019 was $68.1 million, Sensor Tower Store Intelligence data reveals.

Pokémon Go Revenue January 2019

With each new month, Niantic proves that Pokémon GO's best days are seemingly still ahead of it. That becomes clear when looking at the location-based AR title's year-over-year revenue growth last month, which reached 84 percent over January 2018 according to Sensor Tower's Store Intelligence data, hitting $68.1 million in total from iOS and Android players worldwide.

That was up from the $37 million we estimate the game grossed during the same month last year and bring's Pokémon GO's global player spending since launch to more than $2.3 billion.

Last month's revenue came primarily from players in Japan, who accounted for about 35 percent of revenue or approximately $23.8 million. This was up slightly from the 34 percent of revenue the country's players contributed in January 2018. In the United States, the game's monetizing player base spent approximately $19.7 million, or 29 percent of its revenue for the month, up from 28 percent a year ago.

Pokémon GO was the world's No. 10 grossing mobile app overall last month and the No. 8 earning game. This was a significant step up from January 2018 when it ranked No. 19 overall and No. 17 among games.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: February 2019