Poshmark Surpassed Four Million U.S Downloads in Q3 2019, Leading Clothes and Fashion App Installs

The fourth excerpt from our State of Shopping Apps Report for 2019 focuses on the top Clothes and Fashion apps in the United States by downloads across the App Store and Google Play. App download estimates in this report are from Sensor Tower’s Store Intelligence platform.

Top U.S. Clothes & Fashion Apps by Downloads for 2016 to Q3 2019

Poshmark was the most downloaded Clothes and Fashion app in the U.S. for Q1 to Q3 2019, followed by SHEIN, Fashion Nova, ROMWE, and ZAFUL.

Top Online Clothes and Fashion Apps

Poshmark surpassed four million U.S installs for just the second time in Q3 2019. It has remained well ahead of its closest competitors since 2016. SHEIN’s U.S. downloads increased 44 percent year-over-year in Q3 2019 to surpass two million for the first time. Competitors including ROMWE and ZAFUL saw only modest growth of approximately 4 percent Y/Y.

Top Brick and Mortar Clothes & Fashion Apps

Fashion Nova was the top brick and mortar app each quarter since Q3 2018. The app is primarily an online retailer but does have some brick and mortar locations in Southern California. The rest of the top five apps have displayed strong growth since 2016. However, all of the top five apps saw U.S. downloads decline Y/Y in 3Q19.

Online vs. Brick and Mortar Apps

Following two years of brick and mortar apps taking market share from online apps, brick and mortar’s share decreased slightly in the first three quarters of 2019. Downloads for brick and mortar Shopping apps have continued to increase, but at a slower rate than in past years. Online apps such as Poshmark, SHEIN, ROMWE, and Depop have displayed strong growth to start 2019. At the same time, Clothes and Fashion apps’ share of U.S. Shopping downloads has more than doubled since 2016.

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Sensor Tower's Store Intelligence platform is an Enterprise level offering. Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our download estimates are from the App Store and Google Play in worldwide between January 1, 2016 and September 30, 2019. Apple apps and Google’s pre-installed apps are excluded. Android estimates do not include third-party stores.