Product Spotlight: Pathmatics

In a Nutshell (TL;DR)

Pathmatics is all about the digital ad ecosystem — delivering powerful market intelligence by identifying top-performing brands, advertisers, and categories based on ad spend and impressions across channels. It enables competitive benchmarking through deep analysis of creative strategies, channel distribution, and share of voice, while also revealing which publishers and platforms are capturing the most advertising dollars.

Key Use Cases

• Competitive Benchmarking: Compare your brand's advertising strategies with competitors by analyzing share of voice, category rankings, and ad purchase breakdowns across various channels.

• Seasonal Trend Analysis: Identify and leverage seasonal advertising trends by examining historical ad spend, creative rollouts, and performance metrics to optimize media planning and budget allocation.​

• Creative Performance Insights: Gain visibility into ad creatives, including messaging, calls-to-action, audience targeting, and placement, to understand what resonates with audiences and refine your creative strategies.

• Market Share Tracking: Monitor your brand's share of voice and visibility across industries and geographies to benchmark against top advertisers, identify growth opportunities, and enhance campaign efficiency.​

• Sales Enablement Strategy: Identify which brands are actively spending on ads, where they’re running them, and with what types of creatives — so you can target them for outreach and pitch your own platform as a better option.  

Sample Features and Reports 

• Top Advertisers and Brands: See ranking reports of top ad spenders – to determine who’s spending the most and when.

• Top Creatives: View creative types and dimensions, flights dates, spend and impression trends, and more for competitors’ top creatives.

• Creative Text Analysis: Analyze keywords across creatives. Or export creative text for each creative for deeper insight into how post text, title, display link, and CTAs differ across advertisers, regions, and channels.

• Report Builder: Create custom reports tailored to your exact needs, with flexible filters and visualizations—plus set alerts to stay updated when key metrics shift.

• Site Strategies: Identify which advertisers are running creatives on a specific site—and which aren’t. Likewise, see which sites are actively serving an advertiser’s creatives and where they’re absent.

• Share of Voice: Gain visibility into share of voice across a set of brands to identify gaps in the market and opportunities for growth. 

• And 20+ more in-depth, customizable reports 

Success Story  

• Client: OMD

• Industry: Media and Advertising

• Challenge: Lacked competitive insight to guide a Sporting Goods client stuck in outdated direct-buy strategies.

• Solution: Used Pathmatics to uncover competitor trends in programmatic spend, product focus, and geo-targeting.

• Result: Secured 5 new media partnerships, boosted asset engagement by 30%, and expanded share of voice in key regions.

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