PUBG Mobile Surpasses $7 Billion in Lifetime Revenue, Generating an Average $8.1 Million Per Day in 2021

PUBG Mobile has generated $2.6 billion so far in 2021, Sensor Tower data shows.

PUBG Mobile Surpasses $7 Billion in Lifetime Revenue

PUBG Mobile from Tencent has surpassed $7 billion in worldwide lifetime player spending across the App Store and Google Play following a recording quarter in Q3 2021, Sensor Tower Store Intelligence data shows.

So far this year, PUBG Mobile, combined with player spending from the Chinese localization of the title, Game for Peace, has accumulated $2.6 billion in revenue, ranking as the No. 2 grossing mobile game worldwide behind Honor of Kings, also from Tencent, and above Genshin Impact from miHoYo at No. 3. PUBG Mobile has consistently picked up more than $700 million per quarter this year, hitting a record $771 million in 3Q21. The title has generated $8.1 million per day on average so far in 2021.

PUBG Mobile Global Player Spending by Quarter

International Hit

China ranks as the title’s No. 1 revenue generating market globally for PUBG Mobile, with its variant of the title, Game For Peace, picking up close to $4 billion in the country to date, or approximately 57 percent of total global player spending (this analysis does not include revenue from third-party Android stores). Outside of China, PUBG Mobile has picked up more than $3 billion. The United States ranks No. 2 for player spending at 11.8 percent of total revenue, while Japan rounds out the top three countries with 4.2 percent.

The App Store accounts for the lion’s share of player spending globally, accumulating 81 percent of total revenue. Google Play, meanwhile, accounts for 19 percent of revenue. Outside of China, the App Store accounts for 56.6 percent of spend, while Google Play represents 43.4 percent.

Battlegrounds Expansion

PUBG Mobile continues to grow in 2021 and spearheads the highly lucrative Shooter market which includes hits such as Garena Free Fire from Garena and Call of Duty: Mobile from Activision, in partnership with Tencent. Earlier this year, Krafton brought the IP back to India as Battlegrounds Mobile, picking up approximately $7 million in player spending to date, while the publisher also recently launched spin-off PUBG: New State globally, with the game accumulating $2.6 million in its first seven days. Having led the way for the battle royale genre, PUBG Mobile has established itself as a forever franchise that has quickly become one of the world’s most lucrative mobile games of all time, and is set to continue on at the top for years to come.

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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: November 2021

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