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AD INTELLIGENCE · RANDY NELSON · APRIL 2016

Sensor Tower’s Q1 2016 Ad Intelligence Digest: App Install Advertisers reached 42% Share on Pinterest

Sensor Tower's free mobile advertising report contains valuable insights including Q1 2016's top advertisers and creative trends.

Cover of Sensor Tower's Q1 2016 Ad Intelligence Data Digest

Sensor Tower has released the second edition of our quarterly Ad Intelligence Data Digest, which covers the top advertisers, creative trends, and insights from Q1 2016 in the mobile app advertising space. In this free report, you'll find data and creatives from our Ad Intelligence platform, which provides app marketers with unprecedented competitive insights from the world's largest mobile advertising networks.

Inside Sensor Tower's Q1 2016 Ad Intelligence Data Digest

Key highlights from our Q1 2016 report include:

  • The share of Pinterest advertisers running app install campaigns reached 42 percent in Q1.

  • Facebook video ads grew 13 percent over Q4 2015, nearing one third of total impressions.

  • Nine of the top 20 Advertisers on Instagram received VC funding in last 12 months.

  • Supercell's hit Clash Royale had the top creative on both Instagram and YouTube.

  • Health and fitness advertisers found increased success on Instagram.

Click below to download the free report in PDF format:

Download Sensor Tower's Q4 Data Digest

Interested in learning more about how Ad Intelligence can revolutionize your app marketing initiatives? Schedule an Ad Intelligence demo with our team, and we’ll show you how!


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: April 2016

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