Q2 2018 Mobile Advertising Atlas: The Top Ad Install Advertisers on Facebook, Instagram, and More

Sensor Tower's free mobile advertising report contains valuable insights including Q2 2018's top advertisers on Facebook, Instagram, and other top networks.

Cover of Sensor Tower's Q2 2018 Mobile Advertising Atlas

Discover mobile advertising's leading app install advertisers for Q2 2018 in Sensor Tower's latest Mobile Advertising Atlas. With this free report, you'll have access to rankings of the top 20 advertiser on the Facebook, Google, Instagram, and Pinterest ad networks directly from our enterprise Ad Intelligence platform.

In addition to top advertisers rankings, Ad Intelligence provides marketers with unmatched insights into the mobile advertising space, including historical share of voice for iOS and Android apps across multiple networks, top ad creatives by network, breakdowns of who's advertising within any app, creative galleries, and more.

Key highlights from our free report include:

  • Published by China's Bytedance, (now known as Tik Tok) was the No. 1 app install advertiser by Share of Voice on Facebook's ad network for the second consecutive quarter.

  • For the fourth quarter in a row, MZ's Final Fantasy XV: A New Empire was the No. 1 app install advertiser on Google AdMob. It had more than double the Share of Voice of the second largest advertiser, Murka's Scatter Slots.

  • Music streaming app Pandora topped app install Share of Voice on Instagram during 2Q18 after having ranked No. 2 in the first quarter of this year. It was one of only three non-game apps in the network's top 10.

  • Clothing marketplace app Poshmark ranked No. 1 on the Pinterest ad network last quarter. In doing so, it ranked above Target's mobile app in terms of Share of Voice.

Click below to download the free report in PDF format:

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Interested in learning more about how Ad Intelligence can revolutionize your app marketing initiatives? Schedule an Ad Intelligence demo with our team, and we’ll show you how!

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: August 2018

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