Mobile app adoption has leveled off, with global app downloads on the App Store and Google Play waning 0.1 percent year-over-year to reach 35.5 billion in Q4 2022, according to Sensor Tower’s Q4 2022 Data Digest, available now.
Social media apps remain fiercely competitive. Instagram held its position in the top three apps for the past seven quarters since Q2 2021, maintaining its rank as the number one app worldwide in Q4 2022. TikTok and Facebook followed as the No. 2 and 3 apps worldwide, respectively.
While top mobile games saw overall global downloads decline quarter-over-quarter, events such as the World Cup may have helped spike downloads of football games. FIFA Mobile and Soccer Super Star grew 137 percent and 112 percent Q/Q, respectively, in 4Q22.
Stumble Guys by Kitka Games was a standout mobile app, dominating download growth in 2022. The game was the fastest growing app of 2022 by downloads. It ranked No. 1 in Latin America and Europe, reaching more than 50 million downloads and 36 million downloads, respectively, in those regions in 2022.
Enjoy an overview of the Q4 2022 Mobile Market, including app, publisher, category, and market trends.
Uncover which apps performed the best in different regions around the world.
See how the top ranking games have fared on the App Store and on Google Play.
Find out which app categories have seen consistent growth in recent quarters.
Learn why the fastest growing game of 2022 fared better in certain regions around the globe.
Sensor Tower empowers brands with accurate, actionable, and innovative intelligence to succeed in the rapidly evolving digital economy. Download the complete Q4 2022: Store Intelligence Data Digest in PDF form below for more insights.