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STORE INTELLIGENCE · RANDY NELSON · JUNE 2017
Sensor Tower and Niko Partners Collaborate to Deliver Unmatched Asian Mobile Gaming Insights
Sensor Tower and Niko Partners are collaborating to deliver expert insights into the mobile gaming space in Asia.
Accounting for more than half of all mobile gaming revenue in the first quarter of 2017, the importance of Asia to the global app economy only continues to increase—as does the need for expert insights into this complex market. In order to fulfill this demand, Sensor Tower is joining forces with Niko Partners, the leader in Asian digital games market intelligence, to produce actionable analysis of mobile gaming trends and leaders in China, Taiwan, Hong Kong, Indonesia, Thailand, the Philippines, Vietnam, Singapore, and Malaysia.
Via this partnership, Niko Partners will incorporate the rich market data provided by Sensor Tower's Store Intelligence platform as one of many inputs for its analysis of country- and region-specific reports on mobile gaming, specifically to quantify user spending and behavior, and providing deeper visibility into specific app- and publisher-level user growth.
Be sure to follow Sensor Tower and Niko Partners on Twitter to be informed of when new analyses are published, and visit the Niko Partners blog to find its collection of authoritative insights into Asia's ever-expanding gaming space.
