Sports Betting Apps Bet Big on World Cup

Key Takeaways:

• World Cup premiere kickstarted install growth for the US sportsbook app cohort* with installs up 83% the first week of the tournament (Nov 20-26th vs Nov 13-19), per Sensor Tower estimates

  • Out of the larger US-focused sportsbooks, DraftKings and FanDuel saw the most substantial increases with installs up 104% and 163% WoW, respectively

  • US bettors tried to win big on their home country’s match: installs of the US-focused sportsbook app cohort jumped a collective 37% DoD on Nov 24 (eve of USA/England match)

• The popularity of soccer abroad compared to the US is readily apparent when examining the explosive growth in installs on international (primarily UK)-focused betting apps**: Installs of international (primarily UK)-focused sportsbook apps jumped ~200% (455k installs) vs 83% (671k installs) for the US sportsbook app cohort on the week of the World Cup premiere

• Per Sensor Tower estimates, DAUs on US sportsbook apps jumped 17% the week of the World Cup premiere vs 27% for International (primarily UK)-focused sportsbook apps

  • bet365, a mainstay sportsbook app in the UK, saw the sharpest increase in DAUs during the World Cup premiere, up 39% WoW vs +21% and +30% for DraftKings and FanDuel, respectively

• After recent sportsbook launches in Kansas and Maryland, DraftKings (among many other US-based sportsbooks) has its sights set on launching in Ohio on Jan 1, 2023, with plans to debut in Massachusetts and Puerto Rico later in CY23 with hopes of positive adjusted EBITDA in 4Q23

For more information, request the full report from reports@sensortower.com.