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STORE INTELLIGENCE · OLIVER YEH · FEBRUARY 2019

Spotify Added 17 Million New Mobile Users in January, Its Most Ever

Spotify grew new users 16% year-over-year in January 2019, Sensor Tower Store Intelligence data shows.

Spotify January 2019 Downloads

Music streaming giant Spotify launched its service in India today, one of the world's largest mobile markets. While its offering is still finding its footing there, Sensor Tower Store Intelligence data shows that Spotify is continuing to see healthy growth in the rest of the world, marking its single best month for new user numbers yet in January. According to our estimates, the service added 17 million new users on mobile last month globally, an increase of 16 percent year-over-year from the 14.6 million who downloaded its app for the first time in January 2018.

Spotify Downloads January 2014 to January 2019

The largest portion of new Spotify mobile users for January came from the United States, which contributed 16.5 percent of first-time installs of the app last month, or about 2.9 million. Brazil and Mexico also contributed a sizable portion of the total, at 1.9 million and 1.6 million, respectively.

Indonesia was Spotify's top region in terms of new mobile user growth last month compared to January 2018, increasing its total of first-time installs by 82 percent year-over-year. Taiwan also experienced considerable Y/Y growth, adding 63 percent more users than a year ago.

As for India, Spotify debuted at No. 1 on the country's App Store and has yet to rank on Google Play there. We'll have more on the service's performance on mobile in India soon.


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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: February 2019

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