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Sensor Tower's 2020 Business App Report: Global Adoption Surpassed 1 Billion for Two Consecutive Quarters Amidst COVID-19

Sensor Tower data shows that global adoption of Business apps surpassed 1 billion for two consecutive quarters in 2020.

Sensor Tower's latest report shows how COVID-19 has affected Business category apps.

Sensor Tower recently released an in-depth report on Business apps to enterprise customers, which recapitulates the impact of COVID-19 on multiple sectors of the Business category and forecasts the install and revenue trends of 2021. Today, we're making a free sample of the 68-page report available, which covers how large titles strategized their creatives in order to thrive in the ever-changing climate and other contributing factors of the adoption surge following COVID-19.

How did consumer behavior change for business apps during an unprecedented time like this? Our report dives deep into answering this question and more. Plus, we included case studies of top titles like Zoom to highlight the record-breaking numbers and how Video Conferencing apps reacted to the sudden surge in demand.

Business apps saw record installs globally in 2020 due to COVID-19.

See the latest mobile app category analysis from the Sensor Tower Store Intelligence platform. This report also includes:

  • Business category trends of installs by region

  • Case studies of market leaders in 2020

  • COVID-19's impact on Jobs, Remote Work and Business Operations apps and more

  • 2021 forecast of Business apps and what to expect for this category a year after the COVID-19 outbreak

Download the report in PDF form below:

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Jess Li

Written by: Jess Li, Mobile Insights Analyst

Date: January 2021