European Education App Revenue Hits Record $220 Million, +14% Y/Y

Sensor Tower’s State of Education Apps in Europe report, available now, reveals that the Education category saw a return to growth in Q3 2022 despite a slowdown in installs in the first half of the year Downloads of top Education apps grew over 4 percent year-over-year, while monthly consumer spending significantly exceeded previous years, including the record registered in April 2020. 

Europeans Spent More Than $550 Per Minute on Education Apps 

In the first nine months of 2022, Education app revenue surpassed $220 million in Europe, up 14 percent Y/Y. Duolingo was the No. 1 app by revenue between January and September 2022, accounting for one-third of the spending in top Education apps in the region. Mobile Education apps continue to be a hit among Europeans, with users spending more than $550 per minute on in-app purchases and subscriptions in the top apps in the category in the first three quarters of 2022. 

Duolingo Leads in Time Spent with Gamification

In Q2 2022, Duolingo had the highest session duration among a cohort of top global Language apps, including Busuu, Babbel, and Rosetta Stone. Part of Duolingo’s lead in time spent can be attributed to its gamification strategy: The app keeps mobile users engaged with an array of features, including daily encouragement notifications, the ability to earn experience points for completed lessons, and the use of gems—a form of in-game currency.

Growth Opportunities for Google Classroom in Key European Markets 

Google Classroom can grow more in key European countries such as France, Turkey, and Germany, where it controlled a negligible share of the mobile School Communication market in the first three quarters of 2022. 

Our App Overlap module reveals that, on Android, users of certain Google apps have an increased chance of using Google Classroom over a period of 30 days when compared to consumers who don’t use those apps. Apps such as Google Meet and Google Drive lead to a 23.5 percent and 4.2 percent increased chance, respectively. 

France, Turkey, and Germany were among the top 10 European markets for downloads of Google Meet and within the top five for installs of Google Drive in the first three quarters of 2022. Given this increased likelihood of use and Google’s overall footprint in these countries, Google Classroom may have significant opportunities to grow its market share further in these markets.

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