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Supercell Revenue Topped $1.4 Billion in 2018 Following a Promising Debut for Brawl Stars

Supercell's gross revenue for 2018 reached $1.4 billion with nearly $50 million coming from its newly launched Brawl Stars, according to Sensor Tower Store Intelligence estimates.

Supercell Revenue 2018

Mobile gaming juggernaut Supercell had another billion-plus-dollar year, taking in nearly $1.4 billion from players during 2018, Sensor Tower Store Intelligence data shows. While its 2016 title Clash Royale generated the largest portion of that at about 42 percent of spending, our data reveals that its latest release, Brawl Stars, grossed nearly as much as it did in December—despite only being available for about half the month.

According to our estimates, Clash Royale grossed approximately $597 million last year, compared to the $567 million that players spent in Supercell's most well-known release, Clash of Clans. Its 2012 farm building title Hay Day continues to generate considerable revenue even when stacked against more modern representatives of its genre, accounting for gross spending of close to $154 million for the year. The lowest-grossing of its five active games, Boom Beach, still managed to pull in $42 million between January and December.

It's Brawl Stars, however, that represents the publisher's hopes for a return to year-over-year revenue growth in 2019, and so far the signals of its success are promising. The three-versus-three arena shooter brought in $46 million between its worldwide launch on December 12 and the end of the year, compared to the $49.8 million players spent in Clash Royale. That put Brawl Stars at 92 percent of the more well-established title's revenue in close to half as many days.

Brawl Stars is on track to gross more than $60 million worldwide in its first 30 days. We'll have more on the title soon.

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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: January 2019