2025 State of Mobile is Live!
Sensor Tower · Abraham Yousef · March 2023
Temu’s US Kickoff Strong, Remains Top-Ranked App
Temu's Super Bowl ad led to a surge in downloads and active users on its mobile app, with downloads rising 47% on the day of the game and DAUs jumping 13%. Despite a recent deceleration in MoM growth, the app has remained popular and ranked number one on the US Apple and Google Play Stores since early Jan'23. Temu's MAU growth has also been thriving, rising 83% MoM in Feb'23. The app has outperformed the average number of sessions per user/per month in the Sensor Tower marketplace cohort, with average session count rising 4% in Feb'23. Temu is expanding internationally, predominantly in English-speaking countries.
Key Takeaways:
Temu’s Super Bowl advertisement led to an immediate surge in downloads and active users on its mobile app. On day of the Super Bowl downloads rose 47% DoD, while DAUs jumped 13%
Temu’s downloads grew 194%, 316%, 6%, 21% and -4.5% MoM for each month from Oct.’22 to Feb’23, respectively. Despite the recent MoM deceleration, the app has ranked number one on the US Apple and Google Play Stores since early Jan’23, highlighting its ongoing popularity overall and within the shopping category, per Sensor Tower estimates
Temu’s MAU growth has been thriving, rising 83% MoM in Feb’23 or a monthly average of 176% from Oct’22 - Feb’23, per ST estimates
For the Sensor Tower marketplace cohort, the average number of sessions per user/per month fell 3% and 2% in Jan’23 and Feb’23, respectively, though Temu has outperformed the group over this period, with average session count rising 4% in Feb’23, perhaps due to its value positioning
As Temu continues to build brand awareness and drive sales in the US (nearly 90% of all downloads), it is expanding internationally, predominantly in English-speaking countries at this time, including Canada, Australia and New Zealand
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