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SENSOR TOWER · ABRAHAM YOUSEF · OCTOBER 2023
The Battle of Food Delivery: Navigating Challenges and Strategies
The food delivery industry has struggled to attract new users after the pandemic, with app downloads declining in Europe, Asia, and the USA. Competition is intense in the US market, with UberEats having loyal users while DoorDash and Grubhub compete for cross-app users, emphasizing the need for differentiation and innovation.
Key Takeaways:
Post-pandemic, food delivery app downloads have experienced a notable decline in Europe, Asia and the US, down by 22%, 18%, and 14%, respectively, in 3Q23 compared to 3Q21
In contrast to this global trend, India has witnessed a surge in demand for food delivery apps, particularly led by Swiggy Food, which was up an impressive 91% in 3Q23 compared to 3Q20
Sensor Tower's App Overlap data underscores UberEats' exceptional user loyalty in the fiercely competitive food delivery app landscape, with competing food delivery apps failing to secure a place within the top 20 choices for UberEats users
Meanwhile, UberEats stood out as the most preferred app among Postmates users and secured the third position among DoorDash users, further highlighting its strong presence in the market
For more information, request the full report from reports@sensortower.com.
Written by: Abraham Yousef, Senior Insights Analyst
Date: October 2023