As we've reported today, worldwide app revenue grew 22.7 percent last year to $71.3 billion and new app installs topped 105.3 billion, increasing 11.1 percent over 2017. Our new Store Intelligence Data Digest for Q4 and full year 2018 covers the apps, publishers, categories, and trends that drove the global mobile ecosystem in the past 12 months.
Read on for our full top 10 charts and get our free 2018 Data Digest for download estimates covering the quarter's top 20 apps and publishers, along with the leading categories, publishers, and trends on both stores.
Netflix was once again the world's highest earning app, surpassing $964 million across the App Store and Google Play. While Facebook once again had the top three most installed apps with WhatsApp, Messenger, and its core app, ByteDance moved into the annual top five with its short-video app TikTok ranking No. 4 overall, with more than 667 million first-time downloads.
Hyper-casual titles dominated the mobile gaming download charts for 2018, led by releases from Voodoo (Helix Jump) and Lion Studios (Love Balls). Meanwhile, the battle royale genre brought hardcore gaming to the forefront, with Tencent's PUBG Mobile and Garena's Free Fire both ranked in the top five overall. Fortnite from Epic Games was the No. 7 highest earning iOS game worldwide, grossing nearly half a billion dollars during the year.
Chinese mobile gaming giant Tencent was the global leader for overall and games-only revenue while IAC, owner of Tinder, was No. 1 for non-game spending, just ahead of Netflix. Facebook led overall and non-game app downloads, but ByteDance claimed substantial ground on this ranking over 2017 thanks to TikTok. In the games category, Voodoo's hyper-casual dominance placed it at the top of the chart.
Featuring estimates from our Store Intelligence platform, the report includes:
Rankings of Q4 and full year 2018's top apps and publishers on the App Store and Google Play
Q4 2018's most popular app categories and their year-over-year growth
Insights into the quarter and full year's most important stories and trends
Click below to download the report in PDF format: