This week, we’ll be sharing selected excerpts from our Q2 2019 Data Digest report, beginning with the most downloaded mobile apps worldwide for the quarter. The app with the most new downloads during Q2 was WhatsApp, with more than 191 million first-time installs. The full ranking of the top 10 most downloaded publishers is below. App download estimates are from Sensor Tower’s Store Intelligence platform.
The same five apps have been at the top of this ranking since Q1 2018, including four Facebook-owned apps and TikTok. Facebook’s core app surpassed TikTok in Q2 2019 to regain the No. 3 spot. Boosted by 63 percent quarter-over-quarter growth, Snapchat achieved its best ranking of any quarter since Q2 2017 at No. 6. Snapchat has not been in the top five since Q1 2017.
TikTok’s reign as the most downloaded app on the App Store ended at five consecutive quarters, as YouTube took the top spot in Q2 2019 with 28.5 million installs. Top growing apps on the App Store included Snapchat and PinDuoDuo. PinDuoDuo was No. 9 worldwide after being outside the top 30 last quarter and was the No. 1 app in China.
WhatsApp was the most downloaded app on Google Play worldwide for Q2 2019 with more than 168.4 million installs, followed by Messenger, TikTok, Facebook, and Instagram.
Facebook passed TikTok to join WhatsApp and Messenger among the top three apps. TikTok was well ahead of the No. 5 app, Instagram, with nearly 65 percent more installs in the quarter. India drove much of the success of top apps on Google Play. Popular apps in India among the top 10 included SHAREit, Likee (formerly LIKE Video), and Hotstar.
Interested in additional Q2 2019 insights? Download a free copy of our Q2 2019 Data Digest Report:
Store Intelligence users can see revenue and download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include worldwide downloads for the App Store and Google Play between Apr. 1, 2018 and June 30, 2019. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
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