2025 State of Mobile is Live!
Sensor Tower · Abraham Yousef · November 2022
US Airline Recap 3Q22
US airline app monthly active users (MAUs) increased by 27% YoY in 3Q22 and 39% compared to pre-pandemic 2019, with Spirit Airlines seeing the largest gain of 137% from 3Q19. However, Southwest Airlines' app MAUs were flat YoY and down 18% against 3Q19 due to its lack of route coverage and less competitive pricing. American Airlines' app had the highest market share at 30%, followed by Delta at 23%, United at 20%, and Southwest at 14%.
Key Takeaways:
US airline app MAUs were up 27% YoY in 3Q22 and up 39% vs pre-pandemic 2019. Spirit Airlines posted the largest gain of the group*: 3Q22 MAUs, up 137% from 3Q19, were likely boosted by budget conscious consumers looks for airfare deals
On the other side of the coin, 3Q22 MAUs on the Southwest Airlines app were flat YoY and down 18% against 3Q19 as the company’s lack of route coverage and less competitive pricing relative to discount airlines became more apparent for digital consumers
3Q22 MAUs of the American Airlines app made up ~30% of the total market share in its cohort compared to 23% for Delta, 20% for United, and 14% for Southwest (which was down 3pps from 3Q21 and 8pps from 3Q19) *US Airline cohort includes: American Airlines, Delta, United, Southwest, JetBlue, Spirit, and Frontier
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