2026 State of Mobile is Live!
Abraham Yousef · July 2024
Vinted's Mobile App Strategy: Deep Dive on iOS Download Growth
Sensor Tower data shows that a revamped Apple Search Ads strategy targeting luxury users may be driving best-in-class iOS download growth for second-hand luxury platform Vinted.
Key Takeaways:
Across Europe, Vinted has seen robust organic growth on iOS, with 79% of downloads coming from organic sources through YTD 2024, up from 68% in 2022. In France, its share of organic downloads increased by 10 ppts between 2022 and YTD 2024 to 79%
A revamped Apple Search Ads strategy, targeting luxury users, may be behind Vinted’s robust download growth on iOS. Vinted keywords associated with Vestiaire Collective achieved a share of voice (SOV) of around 5% and a traffic score of 5 in 2Q24 in France
Vinted’s strong iOS download growth might also be linked to the frequency of app updates. Vinted updates its iOS app approximately every 3 days on average — on par with apps such as Temu. This compares favorably to 8 days for Lounge by Zalando, 10 days for Farfetch, and 12 days for Zalando
For more information, request the full report from reports@sensortower.com.
Written by: Abraham Yousef, Senior Insights Analyst
Date: July 2024