Unlock the Full Power of Web Insights: From Early Access to General Availability

Understand web behavior, app engagement, and their relationship to digital ads with Web Insights — which has officially moved from early access into full launch. When we first introduced Web Insights, our goal was to give businesses a reliable way to connect website traffic and engagement with apps and ads. Over the past months, we’ve partnered with early adopters, gathered feedback, and built a stronger, sharper product that reflects real-world needs.

With this release, you can measure who is winning online (including why, how, and what to do about it) using a single, unified view of consumer behavior. If you'd like, you can request a demo here. Now let’s break down exactly what’s new, why it matters, and how your brand can benefit from it.

Web Insights now includes:     

• Paths: Understand how users move through site flows such as checkout, login, or support to pinpoint drop-offs and conversions.

• Web Traffic Sources: Break down audience acquisition across direct, organic search, social, email, paid, and Gen AI platforms like ChatGPT.

• True Audience: Deduplicated users across desktop web, mobile web, and mobile apps for the most accurate measure of real reach.

• Engagement and Duration: Track visits, return frequency, and time spent per visitor to evaluate audience stickiness and overall site performance.

Why it matters

Web remains a critical part of the customer journey. Combined with Sensor Tower’s best-in-class mobile app and digital ad intelligence, you can:

• Benchmark performance against competitors with deduplicated cross-platform data.

• Optimize acquisition by seeing which channels truly drive downloads, website traffic, and revenue.

• Analyze funnel efficiency and uncover opportunities for growth.

• Support strategic decisions with a complete view of digital market trends.

Who will benefit

• Performance marketers:  Optimize digital spend by understanding what drives traffic and conversions  across desktop and mobile web.

• Growth and UA teams: Identify the best channels driving app downloads and website visitors.

• Strategists and researchers: Find growth opportunities by closely tracking omnichannel user behavior in your  industry and among competitors.

• Institutional Investors: Evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.

One story, all platforms

With Web Insights now generally available, Sensor Tower is the only platform that unifies web, mobile apps, and digital advertising in one consistent dataset. This means you can finally answer the big questions with confidence: Who is winning online? Why are they winning? How are they doing it? And what can you do about it?

Request a demo to see how Web Insights can elevate your strategy.