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MARKETING YOUR APP · HUGH KIMURA · FEBRUARY 2014

You Shouldn't Buy Facebook Likes Unless You Do This One Thing

Buying Facebook likes can end up being very, very expensive. Find out how to avoid this mistake with this one simple trick.

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When you get Facebook ads dialed in, they can give you some of the best returns on your ad spends. It does take some time to figure out what works, but if you have the time and the budget to do proper testing, the payoff can be huge.

While you are in the Facebook advertising dashboard, you may be tempted to boost the number of likes on your Facebook page. After all, it is inexpensive and does give you a warm and fuzzy feeling when you see your likes increase. But is it really worth it? Will it actually help you get more downloads, or is it a waste of money?

In this post, we will take a look at different points of view when it comes to buying likes on Facebook. It may help you rethink your Facebook advertising strategy and you will find out the one thing that you absolutely have to do if you still want to continue buying likes.

Beware Of Who You Listen To

Something that we hear in App Store Optimization is that keyword optimization simply doesn't work. Well, we have received tons of emails and have done interviews demonstrating that it does work and it works very well. But it takes considerable effort to get it right and it is easy for people who have not put in the work, to discount it as something that is a myth or even a fraud.

The same thing goes for Facebook ads. It does take time and money to get it right, so be wary of anyone who says that it does not work. Be sure to research the opposite opinion before you come to any conclusions.

Breaking Down Facebook Likes

Here is a video about buying Facebook likes that has gone viral recently, check it out and see what you think.

This video does bring up some very important points. The first is the existence of link farms that are concentrated in certain parts of the world. These link (or click) farms will get you a ton of likes in a very short period of time, but they will be very low quality followers.

To make matters worse, since your engagement will be so low from all these fake followers, you will have to spend more money on ads to get your posts seen by your real followers. There is currently no way to remove likes from your page, so Facebook makes money when you buy the likes and again when you have to pay to promote your posts.

However, the video does glaze over the solution: to simply filter out these areas of the world that typically have link farms and really get specific when targeting your ads. Even if this doesn't give you as many likes as a blanket ad campaign, it will give you higher quality followers and much better engagement on your page.

Jon Loomer has created a good rebuttal to this video that is worth reading. He also presents his personal results from buying Facebook likes and they are quite good.

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Conclusion

So we hope that this post will help you keep in mind that although Facebook is one of the biggest sites in the world and a great place to market your app, at the end of the day, they are going to do what is in their best interest. It is up to you to get educated and figure out what really works.

It almost goes without saying but purchasing likes from sites like Fiverr or independent websites is the worst thing you can do. Your goal should not be to just increase the number of followers but to get quality followers who are actually interested in your app and can help you spread the word.

What has been your experience with buying Facebook likes?

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Photo Credit: angermann via Flickr Creative Commons


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: February 2014

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