Booyah Boosts Adoption Rates with Digital Advertising Insights

Challenge

The team at Booyah, a Denver-based ad agency, found competitors’ data was inaccurate. It also lacked the granularity needed to provide sound recommendations to their clients without additional research. Major pain points included confusing data around programmatic vs. direct buying, Demand-Side Platform (DSP) usage, and a general lack of understanding about the best creative and messaging strategies.

Solution

After comparing Pathmatics to their current tool as well as to other competitors in the space, Booyah found that Pathmatics’ accuracy far exceeded that of the competitors. This was due to multiple key factors. For one, it displayed more accurate advertising data: spend and impression data more closely mirrored client actuals. In addition, Booyah gained crucial visibility into programmatic vs. direct buying patterns, and which DSPs advertisers used. Access to diverse creatives, messaging strategies, and landing pages helped Booyah benchmark their clients against competitors. And with a dedicated account manager and built-in knowledge base, the Booyah team felt supported and from day one.

Result

With 15 active team members using Pathmatics, Booyah quickly integrated the platform into its workflow, taking 7,906 actions within the tool. The team actively relied on the platform for 70% of business days, reinforcing its role as a critical part of their strategy. Switching to Pathmatics significantly increased the company’s adoption rate and usage. Booyah team members learned the Pathmatics software quickly and provided immediate value for their clients. With one tool for all digital ad insights, the Booyah team now spends less time searching for data and more time optimizing media spend and flighting on behalf of their loyal customers. Access to creative and messaging strategies, landing pages, and competitive trends further empowered Booyah to help clients differentiate their digital strategies—leading to more projects and more business.