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Digital Advertising Report:
2024 US Presidential Election
An in depth analysis of how the political advertising landscape transformed leading up to the US Presidential election.
With the 2024 US Presidential race proving to be one of the most unpredictable and unprecedented in modern history, we analyzed how digital advertising evolved and adapted during the oftentimes volatile news cycle, and how each campaign has been able to reach their intended audience with our exclusive Audience Insights. The data doesn’t lie.
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Our report dives deep into:
Digital Ad Spend - How did each candidate’s ad spend adapt from their entry into the race, through the primaries, and throughout the election cycle?
Political Competitors - With President Biden as the Democratic incumbent, former President Trump faced multiple contenders for the GOP nomination - each executing varying digital channel strategies
Biden v. Trump - How did each campaign leverage differing channels to reach target demographics?
Historic Events - Investigate how historic events like the debates, an assassination attempt, and the Democratic candidate changeover affected digital strategy
Trump v. Harris - With a changing of the Democratic guard, how did the Trump and Harris campaigns adapt their strategies, messaging, and ad targeting by state? What were the keywords and phrases they used in digital ads?
Audience Insights - An analysis of the audience of the Political Advertising Category: Where does this audience see ad impressions? What apps and advertising categories are they more likely to see ads? What type of exposure to ads, from both campaigns, did this audience have?