Last updated: November 14, 2023
Friendly Inc. (“we” or “Friendly”), which is an affiliate of Sensor Tower Inc. (“Sensor Tower”), is honored to provide users with high quality, privacy friendly apps, which lets them take control of their data while enhancing their online experiences, whether it be on social media, streaming and or e-commerce.
Friendly Social Browser and Social Browser Plus;
Friendly Streaming Browser;
Friendly Shopping Browser;
Friendly Shopping Insights;
Friendly for Twitter;
YouTube Adblock by Friendly; and
Amazon Shopping Assistant by Friendly.
Our App never collects or otherwise extracts your name, email, username, handle, phone number, or any of your other personal identifiers that you may use to identify yourself.
When you install the App, a randomly generated unique identifier (“Generic ID”) is used to distinguish your installation of the App from installations of the App by other users. Additionally, upon installation, you will be explicitly asked to grant the App permission to access your device’s usage data and accessibility services (the “Accessible Data”). Accessibility services are used to capture the ads being displayed in your social media feeds and collect stats on which websites you visit. The Accessible Data may include information that may be used to personally identify you. However, we only collect the data listed in the Collected Data section below and we never store or index any of the Collected Data in association with your personal identity.
In association with the Generic ID, we may receive the following information (“Collected Data”) from the Accessible Data and the other means noted below depending on which App you are using:
App name and version
Birth year (when provided as evidence of being over 18)
Ads displayed in your feed
Product information including price, quantity and order date
This above personal information is de-identified upon collection using the Generic ID associated with the installation of the App. If you uninstall the App, any data that was collected becomes permanently anonymized and cannot be used to re-identify you.Upon receiving the above personal information, our policy is to delete your IP address from our logs within hours of receipt, unless an error is being debugged, in which case it is deleted upon resolution of the error.
We never receive or process any of your sensitive personal information, such information regarding your sexual orientation, ethnicity, religious affiliation, refugee status, health, or finances.
Please note that the following exception to the above may apply when reporting an issue with the App or providing email feedback, as you may provide information by which you may be personally identifiable, such as your name and email address. We do not store this information in association with the personal information we may collect through the App.
When you use the App, it may also use technology to automatically collect:
Usage Data. We may collect information about how you use the apps and websites on your device, such as the frequency and duration of use. This data is only used in the aggregate. This type of collective data enables us to figure out which services and parts of the app are most valuable, so we can make them appealing to as many users as possible.
Device Information. We may collect information about your mobile device and internet connection, including operating system, browser type, mobile network information.This data is only used in the aggregate. This type of collective data enables us to optimize our apps for the most common devices.
Analytics Data. We use a third-party web analytics service to help us understand the effectiveness of ads that may be displayed to you. For more information on our use of third-party analytics services, see Third Party Providers below.
We may use your personal information for the following purposes:
to operate, maintain, debug, and improve the App;
to send you technical notices, updates, security alerts and support and administrative messages;
to respond to your comments, questions and requests and provide customer service;
to monitor and analyze trends and usage of the App;
to develop and power Sensor Tower products or services available at sensortower.com and pathmatics.com;
to use in training of neural networks and artificial intelligence;
for scientific and academic research purposes; and
We will not process your personal information in a way that is incompatible with the purposes for which it has been collected or collect any personal information that is not needed for these purposes.
We do not and will never sell your personal information to advertising platforms, data brokers, or information resellers. We will also never sell your personal information as may be defined by applicable laws.
We may aggregate anonymized technical information (Anonymized Information) from the Collected Data of the users of the App. We may use the Anonymized Information to develop, generate and validate the data and insights about app ecosystems that we provide on our website at sensortower.com and pathmatics.com. We may share Anonymized Information with our service providers that perform services on our behalf to help us provide, understand, or improve the App. For example, we may use service providers or other partners to help host our services and databases, perform analyses or research, send communications on our behalf, or measure the effectiveness of our advertising. Service providers can only use the Anonymized Information shared with them for the limited purpose under which it was shared, and cannot ever sell the Anonymized Information or use the Anonymized Information to personally identify you.
In situations where you consensually provide us with contact information for the sole purpose of communicating with us, we may use your information to respond to your communications and send you information you request.
We may share or disclose your personal information in the following circumstances:
With your consent.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
To contractors, service providers, and other third parties we use to support our business.
To Sensor Tower for use in developing and powering the products and services it provides, such as at sensortower.com and pathmatics.com.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Friendly Inc or Sensor Tower’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Friendly App Studio or Sensor Tower about the App users is among the assets transferred.
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce our rights arising from any contracts entered into between you and us, including the App terms of service.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Friendly App Studio, Sensor Tower, our customers, or others.
We may share or disclose Anonymized Information and information that does not identify any individual without restriction.
If you delete the App from your device, your Generic ID is permanently disassociated with that instance of the App and any of your personal information will become Anonymized Information. You should be aware that we may retain any such Anonymized Information after you have deleted the App. We reserve the right to use the Anonymized Information after you have deleted the App.
With us, you have rights and control over your personal information regardless of the country you live in. Many of these important rights are afforded by Europe's and the UK's General Data Protection Act (GDPR), which include:
The right to access your personal information (called a “subject access request” under the GDPR), which you can do by sending an email to our Data Protection Officer using the contact information provided above. Please note that since we pseudonymize data collected from you, we may need some additional information from you in order to re-identify your personal information. Also, if you have uninstalled the App, any data collected from you will have been anonymized and will not be re-identifiable.
The right to have any data that is inaccurate or incomplete rectified by correcting or completing it.
The right to erasure (a.k.a., “be forgotten”) by sending an email to our Data Protection Officer using the contact information provided above and requesting that we delete your personal information. Please note that since we pseudonymize data collected from you, we may need some additional information from you in order to locate and delete your personal information. Also, if you have uninstalled the App, any data collected from you will have been anonymized and we will be unable to locate it.
The right to restrict the processing of your personal information under certain circumstances provided by Article 18 of the GDPR.
The right to obtain and reuse a copy of your personal information for your own purposes.
The right to object to processing of your personal information under certain circumstances provided by Article 21 of the GDPR.
Contact our Data Protection Officer using the contact information provided above to exercise any of your privacy rights. We commit to grant them within 30 days after receipt or less.
If you reside in Europe or the UK, you can also contact VeraSafe, which has been appointed as our representative in the European Union for data protection matters, pursuant to Article 27 of the General Data Protection Regulation of the European Union. If you are in the European Economic Area, VeraSafe can be contacted in addition to our Data Protection Officer, only on matters related to the processing of personal data. To make such an inquiry, please contact VeraSafe using this contact form: https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031.
Alternatively, VeraSafe can be contacted at:
VeraSafe Ireland Ltd. Unit 3D North Point House North Point Business Park New Mallow Road Cork T23AT2P Ireland
Please keep in mind that in the case of a vague request we may engage the individual in a dialogue so as to better understand the motivation and content of the request. We may also refuse manifestly unfounded and excessive (repetitive) requests.
We might also require you to prove your identity in some cases. This is made to ensure that no rights of third parties are violated by your request.
Notification requirements. We commit to notify you, when it is needed under the law, within a reasonable period of time and your data protection authority within the timeframe specified in applicable law about data breaches related to your personal information.
Data Protection Authorities. Subject to applicable laws, you may have the right to lodge a complaint with your local data protection authority about any of our activities that you deem are not compliant with applicable law.
If you are a California resident, then Under the California Consumer Privacy Act (“CCPA’’), you have certain rights regarding the personal information that we may have collected about you. The following sections disclose the “what,” “how,” and “why” behind any personal information we collect about you, who we share it with, and what your rights are over your personal information.
Similar to the GDPR, the consumer rights you may have under the CCPA include the right to have us:
Delete any personal information collected or maintained by us;
Correct any inaccurate personal information;
Disclose what personal information is being collected and provide access to that personal information;
Disclose to you the personal information that we have sold to or shared with third parties;
Direct us not to sell or share your personal information to/with third parties (i.e., opt out of sale or sharing); and
Not discriminate against you for exercising your privacy rights.
You may read more about your California privacy rights here.
Data Protection Officer
As summarized in detail in the Collected Data section above, we collect:
commercial information; and
Internet or other electronic network activity information.
The basis for the collection of personal information and the manner in which personal information is used is outlined elsewhere in this document.
We may share your personal information under the circumstances outlined in the Sharing of your Personal Information section above.
We do not sell your personal information. Aggregated Anonymized Information, which cannot be re-identified and does not identify you or any individual person, is exempted under the CCPA (e.g., see Section 1798.145. Exemptions) and is provided for sale as summarized in the Use of Aggregated Information section above.
We adhere to the standards set out in this Privacy Notice and do not monitor or respond to Do Not Track browser requests.
We maintain reasonable and appropriate safeguards to protect all collected personal information against loss, misuse, theft, unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information and privacy, no data transmission or storage can be guaranteed to be 100% secure. We cannot guarantee or warrant the security of information you disclose or transmit to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.
General age limitation. We are committed to protecting child privacy. The App is not intended for children and we do not intentionally or knowingly collect information, personal or otherwise, about individuals under the age of 18, much less children under 13 years old. If you are aware of anyone under 18 using the App, please contact us using the contact information provided above and we will take required steps to delete any such information and/or prevent that individual from accessing the App.
Age limitation for EU residents. To the extent prohibited by applicable law, we do not allow use of the App by EU residents younger than 18 years old. If you are aware of anyone younger than 18 using the App, please contact us using the contact information provided above and we will take required steps to delete any such information and/or prevent that individual from accessing the App.
We are based in the United States of America (U.S.) and the personal information we collect is governed by U.S. law. Please be advised that the laws in the U.S. and the laws of other countries may not offer the same protections as the law of your jurisdiction, and may be deemed inadequate relative to your country’s data protection law.
We use data processors that perform particular operations with your personal information for us.
Data processors (or just processors) are companies that help us, the Data Controller, run the App, support our communication with you or perform other App-related activities. They may process certain personal information on our behalf to accomplish the goals related to the App functions and associated activities. Data processors act only in accordance with instructions and process only the personal information that we instruct them to process. We are liable for any acts or omissions of our data processors and engage with them under data processing agreements to the extent required by applicable law.
The following is a list of our main data processors: