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Landscape Shifts in IP Gaming

An analysis of how the competitive landscape of IP in gaming has shifted

IP strategies have emerged as the game-changer for publishers and developers, especially as attracting players is becoming a more expensive proposition.

In this report, we examine the IP trends of the past five years, break down the market into top IP operators and licensed IPs, and take a look at a few case studies, including a dive into the top PC/Console launches of the year.

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IP gaming

Dive into our latest report to:

Learn how the IP mobile gaming landscape has evolved over the last few years
Discover how Scopely and Hasbro teamed up to become the top IP mobile gaming partnership in the world.
Get a look into which genres historically pair best with which IP media types.
Explore the impact of in-app collaborations, where games team up with popular IPs to download downloads, revenue, and engagement.
Uncover the PC market to see how top 2023 launches leveraged IP in their ad creative.
See which Celebrity IPs are driving the most downloads in the Celebrity mobile games category.