We’ve acquired Video Game Insights (VGI)!
Q1 2025 Digital Market Index
The digital economy kicked off 2025 with record-breaking momentum. In Q1, global IAP revenue hit an all time high of $40 billion (+11% YoY), while US digital ad spend climbed to $31 billion.
In terms of trends: generative AI apps continued to soar, subgenres like short drama gained ground globally, and mobile games held steady — thanks in part to a rebound in markets like Japan. As consumers spend more, and brands invest accordingly, the opportunity for growth has never been greater.
Our Q1 2025 Digital Market Index takes a sweeping look at all of these factors, analyzing each sector of the market and providing concrete insights for marketers, agencies, and app developers trying to stay ahead of the game.
Get the Report
Trusted by global digital leaders
The data-packed report highlights top performers in mobile and digital advertising, spanning 21 markets in a dynamic, interactive format covering:
Top Markets - The United States remained the top market on mobile with a record $13.7B IAP revenue while Japan and Europe provided the fastest growth.
Top Categories - Consumer demand for AI helped boost categories like Productivity and Photo & Video which achieved 45% and 40% YoY growth, respectively.
Top Games - Top mobile games point to a market that is more challenging than ever for new titles to break through – though recent launches like Pokémon TCG Pocket show that it can be done.
Digital Advertising - Social channels accounted for more than 75% of US digital ad spend in Q1 while OTT provided higher growth.
Retail Media - US retail media ad impressions climbed 31% YoY to surpass 56 billion across top retailers like Walmart and Chewy.