Product:

App Performance Insights

Demystify the mobile app ecosystem and drive user growth, engagement, and retention.

Trusted by leaders in mobile

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Run market research and analyze competitor moves

Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.

Track market trends and locate new growth opportunities

Benchmark against competitor strategies

Provide a best-in-class customer experience for your apps

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Create mobile apps that stick

Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.

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Drive organic app growth in stores

Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.

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Create lead lists and powerful sales pitches

Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.

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Amplify M&A and investor relations

Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.

Sensor Tower Blog

2025 State of Mobile: Consumers’ $150 Billion Spent on Mobile Highlights Another Record-Setting Year

Sensor Tower’s annual report highlights the latest trends on mobile, from how AI is boosting the mobile space to which sectors provide the best opportunities for growth amid digital fatigue.

Expanding Digital Intelligence: Introducing Web Insights

Sensor Tower is expanding its ecosystem with Web Insights, a powerful new solution that gives businesses an unparalleled, cross-platform view of digital engagement.

Super Bowl on the Small Screen: Users Embrace Streaming Apps; Digital Investment Soars

Super Bowl LIX was the most-viewed in history — but between a lopsided game and a record-breaking halftime show, how did audience engagement shift throughout the night? We dive into the data to see which brands successfully capitalized on peak attention, how digital campaigns complemented game day efforts, and whether late-game ads lost their impact as fans tuned out.