App Performance Insights

Sensor Tower App Performance Insights provides mobile app analytics that help teams track downloads, revenue estimates, user engagement, and market trends across the Apple App Store and Google Play. It’s used to understand app growth, benchmark competitors, and identify market opportunities.

Sensor Tower uses proprietary modeling and panel-based methodologies to estimate app downloads, revenue, and usage trends. Estimates are widely used by developers, investors, and enterprises for directional analysis, competitive benchmarking, and market sizing.

You can track estimated downloads, revenue, active users, engagement metrics, retention signals, app store rankings, and performance trends by country, category, and platform. These metrics help teams measure app health and growth over time.

Sensor Tower acquired data.ai (formerly App Annie) in 2024. Since the acquisition, Sensor Tower has expanded its industry-leading first party panel by incorporating Data.ai's panel apps. In 2025, Sensor Tower launched a new data pipeline that combines the best elements of both panels and models, resulting in more trustworthy estimates from a more robust dataset. Sensor Tower is often chosen over its competitors for its competitive intelligence depth, market share analysis, and app performance benchmarking across regions.

Yes. Sensor Tower supports ASO by tracking keyword rankings, app visibility, category trends, and competitor positioning. These insights help teams improve discoverability and organic downloads in the App Store and Google Play.

Yes, you can sign up for free here. Full access to App Performance Insights is available via paid plans. Pricing varies based on access level, markets covered, and features. Many teams request a demo to evaluate the platform.

App Performance Insights is used by mobile app developers, growth and marketing teams, product managers, investors, game developers, publishers, and brands looking to understand mobile market trends and competitive performance globally.