State of AI Apps Report 2025 is Live!
State of Digital Advertising 2024: Shopping Snapshot
A deep dive into shopping digital advertising trends
With shopping ads accounting for nearly 27 cents of every US digital ad dollar, it’s more important than ever to understand how to make your message stand out.
Our latest report looks at key advertising trends in the shopping category during 2024 to help you understand the biggest spend categories, most popular channels, holiday shopping trends, and year over year growth patterns for popular retailers and CPG brands, and more.
You’ll understand how your competition is advertising, and what to expect as you start planning for 2025.
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What’s in the report:
A quick look at the State of Digital Ddvertising. Discover the regions with the highest ad spend, impressions, top ad channels, categories, and leading advertisers
Holiday shopping ad spend by country with a quarter-over-quarter growth from 2022-2024
An analysis of which sub-categories make the biggest push during the holiday season, and which US advertiser invested heavily on Black Friday
How Temu and Shein compete with Amazon and other top retailers with an increase in digital ad spend for shopping subcategories
Leading CPG advertisers in the top markets by digital ad spend