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The State of Gaming 2024


An analysis of the current mobile gaming market trends.


This report dives into the themes and trends that shaped the gaming market in 2023 and beyond. Explore top games, publishers, and innovative collaborations. Discover how successful launches seized market dynamics and engaged players, while uncovering revenue opportunities across various genres. Learn about the strategies behind hit titles like Monopoly Go, Royal Match and more!


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Uncover trends & insights in this report:

  • Understand mobile gaming market trends, top games & publishers, product models, advertising & creative themes and genre’s shaping the landscape

  • Discover how successful launches like Monopoly Go, Royal Match & Whiteout Survival found success in a evolving market

  • Understand how games implemented and capitalized on existing brands & IP’s for product adoption and player engagement

  • Identify genre & sub genre landscape around revenue concentration and potential untapped opportunities

  • Find out what strategies and themes shaped popular title & publishers in 2023 and what to expect for 2024