- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media IntelligenceSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
The State of Gaming 2024
An analysis of the current mobile gaming market trends.
This report dives into the themes and trends that shaped the gaming market in 2023 and beyond. Explore top games, publishers, and innovative collaborations. Discover how successful launches seized market dynamics and engaged players, while uncovering revenue opportunities across various genres. Learn about the strategies behind hit titles like Monopoly Go, Royal Match and more!
Access the report
Featured in the report:
Detailed breakdown of the biggest PC/Console game releases each quarter, including: Hogwarts Legacy, Diablo IV, Starfield, Call of Duty: Modern Warfare III (2023)
Comprehensive analysis of top game launches using Pathmatics data
Breakdown of marketing strategies for the launches including Insights into campaign timing, channel spend, and creative positioning for each major launch.
Key marketing trends influencing the gaming industry in 2023, such as: cross-platform advertising, trans-media storytelling, live services integration, brand collaborations
Dive into the data and trends that are shaping the future of AAA game advertising today.