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The State of Gaming 2024

An analysis of the current mobile gaming market trends.

This report dives into the themes and trends that shaped the gaming market in 2023 and beyond. Explore top games, publishers, and innovative collaborations. Discover how successful launches seized market dynamics and engaged players, while uncovering revenue opportunities across various genres. Learn about the strategies behind hit titles like Monopoly Go, Royal Match and more!

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Featured in the report:

  • Detailed breakdown of the biggest PC/Console game releases each quarter, including: Hogwarts Legacy, Diablo IV, Starfield, Call of Duty: Modern Warfare III (2023)

  • Comprehensive analysis of top game launches using Pathmatics data

  • Breakdown of marketing strategies for the launches including Insights into campaign timing, channel spend, and creative positioning for each major launch.

  • Key marketing trends influencing the gaming industry in 2023, such as: cross-platform advertising, trans-media storytelling, live services integration, brand collaborations

Dive into the data and trends that are shaping the future of AAA game advertising today.