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APP STORE OPTIMIZATION · HUGH KIMURA · APRIL 2015

App Review Tags Now Available For Easier Analysis

Our advanced tagging feature can help you find what you are looking for in app reviews much faster than manual or keyword searches.

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As you probably know, Review Mining can uncover a ton of valuable information about your competition. You can also find out what people love about your app and how you can improve your app.

But Review Mining can take a long time. Until now, you have had to rely on a series of text searches to find what you are looking for.

Terms like "crash" and "bug" are obvious searches to find out what is wrong with your app, but what about terms that you may not have thought of? In this post, we will show you how our new tagging feature can make your job of analyzing app reviews much easier.

Tags Provide A Different View

TechCrunch published a post yesterday about how Apple acquired Ottocat to power the Explore tab on the App Store. It was an interesting article because Ottocat took an anti-keyword approach to app discovery.

Instead, they put apps into very specific categories and allow people to do a top-down search until they get to the niche they are looking for. This isn't necessarily better or worse than a keyword driven search, but it is good to have both.

How This Applies To Review Analysis

We were thinking along the same lines when it came to Review Analysis. Why not have both?

So we added a Tags tab to our Review Analysis module. You can now see our custom tags, along with the average rating and number of mentions.

If you put your cursor over the blue mentions bar, you will see the exact number of mentions and the percentage of total mentions that have that tag.

When you click on a tag on the left, you will see the reviews that have that tag, on the right. For example, let's take a look at the "Family" tag.

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On the right side of the screen, we show you all the reviews that have family related keywords and highlight the specific words that we targeted, in yellow.

So for family related reviews, words like "dad" and "kids" are great indications of how family members use the app. This can help you understand who uses this app the most.

You might think that your game is only for kids, but after examining this tag, you might find that parents play it just as much as their kids. This realization can help you target your marketing accordingly.

Let's take a look at one more example. When we click on the tag "network," here is one of the results.

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This gives you a very specific situation when the game does not load. By doing some research with Review Analysis tags first, it can save you a ton of time because you won't have to test different scenarios to find the bug.

Conclusion

Review Analysis tags are yet another way that you can dig deeper into app store data. It is available for both the Apple App Store and the Google Play Store.

This is an Enterprise only feature. To schedule a demo, click here.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: April 2015

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